Our internal detector interprets the colors and returns impressions
The language of colors is very similar to body language. We all have an internal detector that detects and interprets the colors around us almost automatically and without us even noticing it or knowing it consciously. Because the human subconscious is very powerful. It does a lot of behind-the-scenes tasks for us, and in the case of colors, it just sends us the results of its interpretation as impressions.
It is this internal detector which is the object and the raw material of neuroscience specialists and those of neuroMarketing who are frantically and constantly trying to better understand this mechanism and its secrets to influence the consumer to buy more and more.
Man and monkeys, the only two exceptions to the rule
You should know that this talent(automatic detection and interpretation) is restricted to humans and monkeys who take full advantage of it. Concerning other species, animals for example, are only able to see generally two colors at most. And for birds and some insects, it goes up to five colors. Mammals, with some very rare exceptions, only see what looks like black and white.
Your cat and dog, on the other hand, only see yellow and blue. The trainers have spent months and years trying and repeating the tests before finally understanding that it is absolutely not possible at all to teach them anything through the other colors.
Those who still believe that the bull reacted when seeing the red, think again. Because this latter, if it does what it does, If it acts like that, it is because it is excited by the movements and not at all because of the color displayed.
The good understanding of colors and their meanings is essential and greatly helps a graphic design agency(graphic design studio, graphic designer, web designer etc.) when creating communication supports whether it be a website, creation of a graphic charter or the graphic design of documents intended for printing(posters, catalogs, flyers, leaflets etc.). Here is a small overview of each color and its ... We will say impressions this time instead of meaning:
Interpretation and impressions returned by the color blue
Relaxing color, physical and mental relaxation, feeling of security and confidence, seriousness, freshness, cleanliness etc.
- Therapy: Blue is used to relieve pain and lower blood pressure.
- Pale blue: Those who like to wear it are generally creative, sensitive and have imagination.
- Dark blue: Those who like to wear it are generally intelligent, independent and endowed with a great sense of responsibility.
- Goes very well with yellow.
- Preferred by the majority of Westerners.
- To be blue flower: To be romantic.
- Have the bruises: Be depressed.
- To have blue blood: To belong to the noble class.
Interpretation and impressions returned by the color yellow
Increases concentration, memory, judgment and decision-making, assimilation of new ideas and the ability to understand, attracts attention and catches the eye, bright, cheerful, stimulating, optimism, generosity etc.
- Pale yellow: Helps restore nervous energy.
- Those who like to wear it usually have interesting and stimulating personalities, like to stay active and take up challenges and seek happiness.
- Goes very well with blue.
- Preferred in particular by children and hated by adults.
- Yellow laugh: Trying to calm down your anger or someone who doesn't want to show he is upset.
- Yellow newspapers: Dishonest.
- Associated with the disease.
Interpretation and impressions returned by the color orange
Attracts attention and captures the eye, joyful, promotes self-esteem, stimulating, fights depression and revives good mood etc.
- Strengthens the immune system and promotes digestion.
- Those who like to wear it are usually energetic, competent, impatient, independent, motivated, competitive, creative, practical and well organized.
- Preferred in particular by children and women.
Interpretation and impressions returned by the color red
Attracts attention and catches the eye even from a distance, warm, joyful, very high stimulation, antidepressant, confidence, determination, sensuality, strength, prestige etc.
- Used in excess can irritate and cause anger and aggression.
- Improves blood circulation.
- Those who like to wear it are generally ambitious, excitable, energetic, productive, courageous and extroverted.
- Preferred in particular by children and women.
To be continued...
