+212 662551227

contact@illusion-communication.com

Casablanca, Morocco

Colors | Psychology and secrets!

The language of colors is very similar to body language. We all have an internal detector that detects and interprets the colors around us almost automatically and without us even noticing it or knowing it consciously. Because the...

Natural referencing(SEO), a must for websites!

If you are not sure what this means, or how it can be useful for your website, fasten your seat belt to start this little guided tour with us which will, we hope, help you see clear and relatively well understand its importance and...

+212 662551227

contact@illusion-communication.com
24/7 Customer support

Casablanca, Morocco

PAYMENT METHODS

We accept all payment methods in US dollar($), euro(€) or Moroccan dirham(MAD):
Check, bank transfer, remittance and Paypal.

USA ($) - Europe (€) - Maroc (MAD)

No additional bank charges to our Moroccan, European or American account.

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FREQUENTLY ASKED QUESTIONS

Here you will find the answers to the most frequently asked questions, concerning the creation of websites, referencing and the graphic creation of all advertising documents intended for printing.

GENERAL

What does a 100% online agency mean?

That means 100% remote. After Corona, we have noticed that customers are starting to have budget constraints. So we decided to reduce office costs and travel costs to be able to offer better prices without sacrificing quality.

I have an urgent order. What to do?

If a particular event(forum etc.) forces our loyal customers to act quickly, our hyper-responsive team is always present by their side can adapt to these unforeseen constraints even if it means finishing work late at night.

WEBSITES

How much does a website cost?

Our web studio already offers several packs for website creation so that you can have an idea. Otherwise, for a 100% tailor-made website, the cost depends on many factors(type of website, its functionalities, the richness of its content etc.). We therefore base ourselves on the specifications(a fairly precise brief of the project) to determine the budget which evolves from one project to another depending on the complexity and scale of the site.

Can I contact you even if I don't have a huge budget?

Yes, of course. We will study your needs and try to offer you a solution adapted to the budget you wish to devote to carry out this project.

How does the creation of a website begin?

When you decide to call on our web design studio, we will help you establish specifications and offer you a detailed quote for the solution best suited to your project. The creation of the first model starts automatically after acceptance of the quote and receipt of a deposit of 30% of the agreed amount, which guarantees the seriousness of your order. Then, after the validation of the model(graphic design of your website), the technical creation begins upon receipt of an additional 30%. The rest(40%) is to be paid when your website is delivered and put online.

How long does it take to create a website?

The completion time varies depending on the offer you have chosen, the size and complexity of your project. It is generally between 15 days and 3 months(2 days to a week for the Presence pack).

The delivery times may also depend on the time you will take before the validation of each stage of the creation or to provide us with the elements necessary for the achievement of this latter(texts, product images etc.). The project may then be delayed if you lack availability.

If we have all the elements and information we need, our hyper-responsive team will try to present your website to you as quickly as possible.

You will obviously keep you updated as things progress.

Can I modify my website myself once finished?

Once your website is online, we will show you and explain how to modify the content yourself(texts, images etc.) via an interface(dashboard secured by a password) easy to use and without any knowledge in computer science.

Is there a commitment after the creation of my website?

No, there is no commitment on our website creation offers. Once your website is online, it is yours.

Will I be the owner of my website and its domain name at the end of the project?

Yes, you own your entire website and all of its rights to use it. We can provide you with all the files used at any time.

Can you modify my website developed by another company?

Generally yes. We will be doing a free audit of your website and give you a detailed report of what we can do to improve it technically and give it a modern look by revamping its design.

SEO

Will my website be referenced?

It depends on the offer you have chosen. You should know that your website will be naturally and systematically present in the main search engines after a few months of its launch, but its positioning depends on the relevance of its content and other technical details concerning the optimization of its architecture etc. To get it up in the rankings and improve its visibility, you will need an additional SEO service(optional).

How to benefit from your natural referencing formula?

Keeping your website on the front pages of the major search engines is a continuous work. That’s why we offer monthly subscriptions. This subscription allows you to benefit from a tailor-made strategy as well as the daily monitoring of its application and its evolution over time.

Is natural referencing guaranteed on the first page of Google?

Yes it's possible. You just have to understand and be aware that the competition can be relatively tough on certain keywords. In this case it will just take us more time to reach our goal, provided that you follow all of our instructions which will require intervention on your part also to implement our strategy, whether short or long term.

Do you use blacklisted techniques from Google?

We do not use any questionable or considered undesirable practices by search engines. We only use standard SEO techniques mixed with our many years of experience in this field.

Should I redo my website if I want to entrust you with improving its SEO?

Not necessarily. We will do a free audit of your website and present you with a detailed report of what we can do to improve its SEO.

ADVERTISING PRINTS

Do you also manage the printing of physical media?

Yes, our graphic design studio also takes care of printing as well as the entire graphic chain, from design to printing.

How does the creation of my document for printing begin?

When you decide to call on our graphic design studio, we will help you establish specifications and offer you a detailed quote for the solution best suited to your project. The creation of the first model starts automatically after the acceptance of the quote and receipt of a minimum deposit of 50% of the agreed amount(a minimum of 1000 Dh) which guarantees the seriousness of your order. The rest(50%) is to be paid upon delivery.

What is the difference between digital and offset printing?

Digital printing(powdered ink) is recommended for small quantity prints, while offset printing(laser or liquid inkjet) which takes place in several stages is the optimal solution for medium and large prints volumes at a relatively low cost without sacrificing quality.

The offset can print a very wide range of products and supports(classic paper of different grammages(from 80g/m² to 350g/m²), stickers, original creative papers, adhesives etc.) with very good ink stability, quick dry etc. Used in particular for the press(newspapers, magazine etc.), leaflets, prospectuses, brochures, posters, packaging, labels etc.

There are also other printing methods:

Typography: This process allows the plate to be pressed directly with the characters in relief(engraving) on the final support.

Flexography: It is mainly used in the packaging world(flat cardboard, corrugated cardboard, polyethylene etc.).

Rotogravure: A process recognized for its high color quality, used for very large prints(millions of copies) for the printing of stamps, packaging, tickets, catalogs etc.

Screen printing: A process used particularly for printing on fabrics but also possible for many other supports(wood, paper, metal, glass etc.).

What paper weight should you choose?

The high grammage is generally associated with quality paper. The higher the grammage, the thicker the paper and the better the stiffness.

135 gr is the most used grammage for flyers, leaflets etc.

The 350 gr is the most used grammage for business cards, brochures etc.

What is lamination?

A glossy or matt transparent layer added to the paper to reinforce it. Also gives a more pleasant appearance to prints. Brilliant lamination emphasizes more vivid colors, while matt lamination reduces their intensity(colors). It should also be noted that the matt lamination leaves fewer fingerprints than the gloss.

What is the vernissage?

After printing a document, a varnish can be applied to protect the pages and give them a shiny or matt appearance.

What is selective varnish?

It is the possibility of applying a varnish to one or more a specific areas(text, image, logo etc.). This allows a logo, for example, to stand out more than other elements of the graphic design.

What is the difference between UV varnish and lamination?

UV varnish is a layer that hardens instantly when exposed to UV rays. It gives a beautiful, generally brilliant rendering to your quality printed documents. We therefore obtain a surface that is pleasant to see, hard and non-abrasive. While lamination involves applying a very thin plastic film to the surface of the product to increase its resistance and its lifespan.

What does prepress proofing mean?

A prepress proofing or proof to print is a mandatory step before putting into production. It consists of the production of a proof print on the paper of the order intended for the customer so that he can check and validate the format of the document, the colors(with a tolerance more or less of 10%), the finishes, checks spelling mistakes and finally the imposition of pages(setting up pages) when it comes to multi-page documents(or multi-pronged) such as books, leaflets etc. Shaping(lamination etc.) is not carried out at this stage.

Archives

Colors | Psychology and secrets!

Natural referencing(SEO), a must for websites!

+212 662551227

Casablanca, Morocco

PAYMENT METHODS

USA ($) - Europe (€) - Maroc (MAD)

NEWSLETTER

FREQUENTLY ASKED QUESTIONS

GENERAL

WEBSITES

SEO

ADVERTISING PRINTS

Colors | Psychology and secrets!

Natural referencing(SEO), a must for websites!

+212 662551227​

Casablanca, Morocco

PAYMENT METHODS

USA ($) - Europe (€) - Maroc (MAD)

NEWSLETTER

FREQUENTLY ASKED QUESTIONS

GENERAL

WEBSITES

SEO

ADVERTISING PRINTS

+212 662551227